Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide…
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…
2018 was a good year for media and advertising in India. 2019 is even more promising with IPL, General Elections and Cricket World Cup on…
The Festive Season is here. This is the time of the year when people come out of their homes and meet friends and family, exchange…
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…