Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
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How to Promote Your YouTube Channel | 10 Best Ways
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
What is Brand Campaign? Objectives, Effectiveness and Brand Lift Studies
What is a Brand Campaign? A Brand Campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its…
World Cup 2023: Ad revenue to surpass Rs 2,000 crore amid festive cheer
The upcoming ODI (One Day International) Men’s Cricket World Cup, scheduled during the festive period, is anticipated to generate over Rs 2,000 crore in advertising…
What is Corporate Advertising? Meaning, Types & Examples
In today’s hyper-competitive marketplace, where brands are vying for consumer attention and loyalty, corporate advertising stands out as a pivotal strategy. Unlike product advertising, which…
A Comprehensive Guide to Facebook Ad Size in 2024
Captivate your audience and enhance your social media marketing strategy by leveraging the power of Facebook Ads. Navigate through our insightful guide and discover essential…
What is Offline Marketing? How does it work?
Imagine a bustling city street adorned with eye-catching billboards, a local radio station broadcasting your favorite tunes, or a well-designed brochure that piques your curiosity…
7 Compelling Reasons to Advertise on TV During the World Cup
Nail-biting experience, battle of the teams, awe and fervor, with every edition of World Cup this grand event transcends boundaries, becoming a cultural phenomenon that…
What is Difference between ATL, BTL & TTL Advertising?
In the dynamic world of marketing, understanding the various strategies and tactics is crucial for businesses aiming to make a significant impact. Among these strategies,…