How to Determine the Frequency of your Campaigns?
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
Search Results for: ipl
What happens to advertisers’ money if a match gets canceled, interrupted, or is shorter than expected?
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…
Is Sports Advertising a Winning Strategy for SMBs?
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…
Cricket Match Advertising Phases You Need to Know
The fervor and excitement surrounding cricket matches, especially those involving the national team, provide a fertile ground for advertisers to showcase their brands and reach…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…
Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…
10 Benefits of Online Advertising for Brands in 2024
Traditionally, Advertising efforts were confined to local billboards and newspaper ads, limiting businesses’ reach. As we fast forward to 2024, online advertising has become a…
Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Ads that Captivated Audiences at the 2023 Cricket World Cup
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
BookMyShow Advertising- Types, Targeting Options & Facts
Introduction BookMyShow is India’s leading online entertainment ticketing platform, offering tickets to movies, plays, concerts, sports events, and more. It was founded in 2007 by…