IPL 2020 Hotstar Advertising Budget Calculator
IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…
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Media Trivia: Popular IPL campaigns and associations
IPL 2020 is around the corner and we can’t keep calm. Coinciding with the festive season, IPL 2020 is all set to bring cheers to…
How to add multiple platforms at the same time?
A How to add multiple platforms at the same time? Step 1: Log on to www.themediaant.com Step 2: Click on the media vertical you want. (You can also…
A Complete Guide To Advertising In IPL Cricket 2020 On Hotstar App
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?
Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….
IPL 2018 & FIFA 2018: What did we learn?
Abstract The following article contains an evaluation of TV viewership pattern for last 10 weeks. It gives us insights about how India watched television in…
Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
The Complete Guide to Telegram Mini App Advertising
The digital advertising landscape is constantly evolving, and one of the most exciting developments in recent years has been the rise of ads in Telegram…
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…