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Category: Series

TV, TV Advertising

TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)

Posted onJanuary 15, 2021January 15, 2021 Author Arpita
People Hands With Remote Watching Football Game 9083 2169

The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…

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Festive

Diwali 2020: A Complete List of Diwali 2020 Ads

Posted onDecember 10, 2020December 10, 2020 Author Arpita
Indian Festival Diwali Candle Dark Background 96696 1583

2020 has been a unique year so far. With the advertising revenue for the first half of the year totally wiped out by the pandemic,…

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TV

TV Advertising FAQs: How long should my television ad be? (Part 7 of the series)

Posted onDecember 4, 2020December 4, 2020 Author Arpita
Television Mock Up 1135 19

The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful…

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TV, TV Advertising

How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)

Posted onSeptember 10, 2020September 10, 2020 Author Arpita
Caucasian Man With Glasses Sitting Armchair Watching Several Vintage Televisions 103577 5452

In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…

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TV, How To

How competitor analysis report can help brands gauge their competitor’s advertising strategy (Part 4 of the series)

Posted onAugust 25, 2020September 10, 2020 Author Arpita
How Competitor Analysis Report Can Help Brands Gauge Their Competitor'S Advertising Strategy

In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…

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Events/Seasons, Events/Season, Festive, IPL, Opinion/Trends, Opinions and Trends, Series

IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?

Posted onAugust 19, 2020September 4, 2020 Author Arpita
Ipl Advertising: The Tug Of War Between Covid-19 And Festive Season. Should You Advertise?

It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…

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TMA Tools, IPL, Series

IPL 2020 Hotstar Advertising Budget Calculator

Posted onAugust 13, 2020September 4, 2020 Author Vaishali Tripathi
Ipl 2020 Advertising

IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…

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TV Advertising, Series, Top-Rated, TV

Television Advertising Campaign Planning : Part 3

Posted onAugust 2, 2020August 11, 2022 Author Arpita
Television Advertising Campaign Planning

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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TV Advertising, Case Studies, Series, TV

Post-evaluation report can help TV campaigns- A Case Study

Posted onJuly 16, 2020April 28, 2022 Author Arpita
Meeting Office Workers Table Looking Presentation With Diagrams Tv 78826 2721

Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…

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TV Advertising, Series, Top-Rated, TV

TV Advertising Campaign Measurement : Part 2

Posted onJuly 15, 2020August 11, 2022 Author Arpita
Tv Advertising Campaign Measurement

In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…

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