The ICC Men’s T20 World Cup: A Shift to Connected TV (CTV) Draws Advertisers’ Focus
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
Category: News
Most Viewed ICC T20 World Cup 2024 Match
The ICC T20 World Cup 2024 witnessed a frenzy of cricketing action, with passionate fans glued to their screens worldwide. But one match emerged as…
IPL 2024: Disney Star Captures Massive 168 Million TV Viewers on its Incredible Debut Day!
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
IPL 2024’s Viewership has Surged, Attracting Sponsors’ Attention
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
200 Million Viewers Tune into JioCinema for Opening 6 IPL Matches In IPL 2023, JioCinema was able to increase its viewership to 449 million. First…
IPL 2024: Ad Deal Delays Leave Broadcasters in Suspense
With the IPL 2024 scheduled to commence on March 22nd, there is an underlying sense of cautiousness in the air among broadcasters who are poised…
JioCinema Aims for a Fivefold Surge in Advertisers to 4,000 for IPL 2024, With Anil Jayaraj Spotlighting the Power of Digital
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…
What would be the financial impact of canceling an IPL match in 2024?
Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…