Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Category: Digital Advertising
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
Is it time for brands to think beyond cricket?
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
World Cup Sponsors & Advertisers 2023
The World Cup isn’t just about breathtaking sixers and nail-biting matches; it’s also a goldmine of advertising opportunities for brands looking to make a global…
Ultimate Guide to Sports Sponsorship
Welcome sports enthusiasts, marketing mavens, and curious minds, to the coolest playbook in town! We’re diving headfirst into the electrifying universe of sports sponsorship, and…
ICC Cricket World Cup TV Advertising Campaigns
As the world unites to witness the pinnacle of cricketing excellence, brands from every corner of the globe strive to leave an indelible mark on…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Why is Digital Advertising Effective in 2025?
The way consumers discover, evaluate, and purchase products have changed a lot through the years, brands who are looking to build a community and be…