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India’s sports calendar is no longer limited to cricket. With the growing popularity of Pro Kabaddi League (PKL), brands now have new, high-impact arenas to…
Bilateral cricket series are no longer just fillers between marquee tournaments. With high-frequency viewership, focused regional penetration, and lower media clutter, they offer brands a…
The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership—especially when India takes the…
The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…
Discover how emerging sports in India are revolutionizing the marketing landscape beyond cricket. Explore key growth stories, leading athletes, successful brand campaigns, and why brands can’t afford to ignore the unstoppable rise of emerging sports in India. Unlock new audiences and opportunities with real examples, data, and expert insights.
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
Let’s be honest: the landscape of digital advertising is evolving quicker than the latest trending reels.Let’s be honest: the digital ad space is changing faster…
Malayalam television serials have been a cornerstone of entertainment in Kerala, captivating audiences with their compelling storylines and relatable characters. These shows delve into themes…
Indian television continues to dominate the entertainment industry, with reality shows and daily soaps competing fiercely for the top TRP ratings. In 2025, reality shows…
Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…