Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
Category: Connected TV
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
AVOD in India: How the Freemium Model Is Changing OTT Advertising in 2025
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
CTV vs Linear TV in India: Which Works Better for Brands?
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What Is CTV Advertising? Discover How It Works [2025]
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
CTV Advertising for SMEs: A Complete Guide
The Growth of the Indian OTT Market The trajectory of India’s OTT market continues its meteoric rise, fueled by affordable mobile internet, smart devices, and…
How SMEs can expand their business through CTV Ads?
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…