Dissecting Bajaj Finserv World Cup 2023 Campaign with Disney+Hotstar

Case Study 14


Bajaj Finserv is a prominent financial institution in India, offering a diverse range of financial products and services, including business loans and EMI solutions. With a strong nationwide presence, Bajaj Finserv aims to enhance financial inclusion and support business growth for its customers.


Bajaj Finserv’s primary goal was to increase brand visibility and drive interest in its business loan and EMI services among potential customers during the World Cup 2023 matches on Hotstar.


The campaign targeted a local audience in Delhi NCR and Hyderabad.

Target Audience

The campaign targeted a local audience in Delhi NCR and Hyderabad, focusing on both male and female viewers, aligning with the cricket fervor and leveraging Hotstar’s extensive reach for maximum impact.

Ad Options Utilized by Bajaj Finserv to Engage Their Ideal Audience:

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Midroll Ads: Bajaj Finserv strategically employed midroll ads as a crucial ad option to engage with their ideal audience during the World Cup 2023 matches on Hotstar. Midroll ads were strategically placed during breaks or pauses in the live content, such as cricket matches, when viewers were highly engaged and less likely to skip or ignore ads. This strategic placement ensured that Bajaj Finserv’s brand messages and offerings received maximum attention and were remembered by the audience, enhancing brand visibility and recall among viewers.

How Did Bajaj Finserv Increase Brand Visibility Through the World Cup 2023 on Hotstar?

Bajaj Finserv employed a strategic approach to boost its brand visibility during the World Cup 2023 on Hotstar, utilizing midroll ads strategically positioned during live matches. These ad formats were designed to capture the attention of an engaged audience during breaks or pauses in the matches, ensuring maximum visibility and impact. By aligning with such popular sporting events, Bajaj Finserv maximized viewership counts and engagement scores, thereby significantly enhancing its brand presence.

What Strategies Did Bajaj Finserv Use to Identify & Engage Their Target Audience?

Bajaj Finserv leveraged the popularity of cricket and the World Cup matches on Hotstar to effectively reach and engage its target audience. The use of midroll ads played a crucial role in focusing viewers’ attention during live matches, especially during important game turns. This strategic move ensured that the brand’s message reached its intended audience, increasing interest in Bajaj Finserv’s business loan and EMI services among viewers.

Could the Association of Bajaj Finserv with World Cup 2023 Lead to Interest among Customers?

The association of Bajaj Finserv with the World Cup 2023 on Hotstar had the potential to generate significant interest among customers. The campaign’s delivery of over 2.47 million impressions indicated a notable level of engagement and visibility among the target audience. This increased brand visibility, combined with strategic placement during key match moments, could lead to heightened brand recall and interest in Bajaj Finserv’s offerings.


Bajaj Finserv’s World Cup 2023 campaign on Hotstar delivered over 2.47 million impressions consistently, aligning with its promised impressions and creating an impactful campaign for the brand. The strategic use of midroll ads played a pivotal role in engaging the ideal audience and driving interest in Bajaj Finserv’s business loan and EMI services during the cricket fervor. Overall, the campaign’s success underscored its effectiveness in reaching and engaging the target audience during the World Cup 2023 on Hotstar.

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Megha Singh

I am a mosaic of every person, thing, or substance I have loved even for a heartbeat. I love this world in all those grey areas where it's not just black and white. Every day I learn and unlearn things to become a better and beautiful version of myself so that one day I can proudly say ' You made it girl'

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