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1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…
1. MoEngage and Apptopia released a new report “Global Mobile Consumer Trends Report 2020”, which tracks the movements in Q2 vs Q1 2020. A few…
1. Flipkart has launched- “Brand Pulse”, an insight tool to help brands understand their relevance with context to competition and help them in developing their…
1. Pitch Madison has launched its mid-year 2020 report. A few highlights: Adex witnessed a drop of almost 39% in the first half of 2020. …
1. Fever FM maintained it’s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram…
IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…
India Today Group has announced that it is shutting the print edition of Mail Today. The further plans are to create the digital version of…
1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad…
Omnicom Mediagroup has released a report “COVID- 19: The impact on Media Consumption of Indians”. The report provides comprehensive insights into the evolving media consumption…