Author: Vaishali Tripathi

India’s OTT market to be the 6th largest market in the world while growing at 30.7% CAGR from $708mn in 2019 to $2.7bn in 2024…

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TAM released a new report “TAM Sports IPL 2020 Report”. According to the report:  8% growth registered in Avg. Ad volumes during 13th season of…

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Star Vijay has launched a new Tamil music channel- Vijay Music.  The news genre garnered a 31% share of ad volumes on TV during August…

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Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks.  KPMG released its media and entertainment…

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AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other’s presence in Tier 2, 3 cities. With this association,…

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1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud…

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1.  MoEngage and Apptopia released a new report “Global Mobile Consumer Trends Report 2020”, which tracks the movements in Q2 vs Q1 2020. A few…

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1. Flipkart has launched- “Brand Pulse”, an insight tool to help brands understand their relevance with context to competition and help them in developing their…

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