Headlines: Top Media Ad News in India for the Week (17th-23rd Nov)

Headlines Top Media Ad News In India For The Week 2Nd 9Th Nov 1
  1. GroupM launched a new report: “Covid-19: A Game Changer For Media And Purchasing” that focuses on the insights from the consumers. According to the report- 
  • Digital Entertainment has seen a 21% increase in average Daily Time Spent globally. 
  • The number of people watching TV Programmes or films via paid-for on-demand service has seen a daily growth of 76%. 
  • Video Games have seen the largest increases YOY with growing at 47% on a daily basis.  
  1. Ad Volumes of the sports genre, News, and GEC grew by 3X, 14%, and 15% respectively during 53 days of IPL 13- TAM AdEx. 
  1. Whistle, a mobile marketing startup, launched a pin-code feature to help advertisers with hyper-local messaging marketing. 
  1. New Emerging World of Journalism Pvt Ltd has launched NEWJ Gujarati, launched a new channel to feature video content in Gujarati on social media and leading OTT Platforms. 
  1. Dream 11 IPL 2020 has witnessed a growth of 23% in overall TV viewership (versus 2019), with average impressions of 31.57mn- Star India 
  1. Prajavani, the leading Kannada Newspaper has released its news app on both Android and iOS platforms. The app would mainly focus on local content. 
  1. Comscore launched a new report “The Global State of Mobile” to provide in-depth mobile insights on the global market. According to the report: 
  • India has registered the highest rise of 96% in time spent on mobile in August 2020 as compared to August 2019. 
  1. Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 38-41. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
  1. BARC- Top 5 English Music advertisers for week 45 (7th – 13th Nov): H&M Hennes & Mauritz, VOOT Select, Philips Heated Straightening Brush,  LG Linear Cooling, LG OLED TV.  
  1. BARC- Top 5 advertisers of week 45 (7th – 13th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Ponds India.
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 45 (7th – 13th Nov)- 
  • Pay–   Sun TV, Star Plus, Star Maa, Star Vijay, ZEE TV
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal
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