Media Kundli- Spotify Advertising
Founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon, Spotify is the world’s biggest music streaming platform by number of subscribers. Users of…
Author: Vaishali Tripathi
Case Study- Paradise Biryani- How the Brand used Digital Media to Increase Awareness and App Install
Product/Service Founded in the year 1953 in Hyderabad, Paradise Biryani is a casual dining outlet that offers a unique dining experience with the restaurant offering…
Ultimate Guide to Digital Marketing for Startups in 2024
Today, startups must have a strong online presence to effectively reach and engage with their target audiences. The most cost-effective and efficient way to do…
The Shifting Trends in FMCG Ad Spends: A Move from Traditional to Digital
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
Women’s IPL Sponsors: Trends, Viewership & Brand Profile
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Magazine Ads Sizes in India | Inflight Magazine Ads Size
Magazine advertising is an effective way for businesses to reach a targeted audience and promote their products or services. However, before creating a magazine ad,…
Media Trivia Based on Advertising & Marketing
In today’s world, we are all influenced by “Advertisement.” Almost every act is guided and decided by advertisements, from shopping for groceries to children’s study…
What is Search Engine Marketing? Strategies & Examples
What is Search Engine Marketing? Search engine marketing is an advertising technique that uses paid advertising to rank businesses and products on search engine result…
How Much Do Youtube Ads Cost?
YouTube has quickly become one of the most popular platforms for businesses to promote their goods and services. YouTube is a powerful tool for reaching…
Top 10 Airports in India [Updated 2025]
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” – Andre Gide As it stands, we are constantly…