Leveraging Social Media Platforms for Sports Marketing
In the dynamic digital arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of…
Author: Vaishali Tripathi
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
ICC World Cup 2023 Surpasses Ad Revenue Projections, Digital Advertising Takes the Lead
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
10 Effective Automobile Advertising Campaigns
Welcome to the fast-paced, vibrant world of Indian automobile advertising, where creativity meets the road in a spectacular display of marketing ingenuity. In a country…
Cricket World Cup 2023 Scores Over Rs 3000 Crore in Ad Revenue
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Wynk Music Advertising types, Targeting & Cost
Founded in 2015, Wynk is a music streaming platform owned by Bharti Airtel with over 39.3 million monthly active users. The app was initially available…
Indian Cricketers Who’ve Stolen Hearts in TV Commercials
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
Sports Sponsorship and Its Impact on Indian Brands
Hey there, sports fan! You know, when we’re cheering on our favorite teams, it’s hard not to notice the array of logos and brands plastered…
Swiggy Instamart Seizing the Cricket Fever with Moment Marketing during CWC 2023!
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within…
Top Sports Marketing Agencies in India
In the fast-paced world of Indian sports, the real match is played behind the scenes, where sports marketing firms jockey for positions to connect brands…