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Unprecedented Growth in Ad Volumes The ICC Cricket World Cup 2023 (CWC’23) marked a pivotal shift in the realm of commercial advertising. A detailed analysis…
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Step into the vibrant intersection of sports and commerce, where the adrenaline of cricket meets the allure of marketing. Here, we unravel the intricate tapestry…