The Rise of Augmented Reality and Virtual Reality in Real Estate Marketing
Welcome to the dynamic and ever-evolving world of Indian real estate, where the advent of Virtual Reality (VR) and Augmented Reality (AR) is creating waves…
Author: Vaishali Tripathi
Impressive 17% Increase in Average Ad Volumes Per Match at ICC CWC 2023 Compared to CWC’19, Reports TAM Sport
Unprecedented Growth in Ad Volumes The ICC Cricket World Cup 2023 (CWC’23) marked a pivotal shift in the realm of commercial advertising. A detailed analysis…
Tech Mahindra and AWS Join Forces to Revolutionize Fan Engagement with Sports Cloud Platform
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
What’s the most effective way for sports brands to engage with younger audiences in their marketing campaign?
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Media Trivia – Based on ICC CWC 2023 Advertisers and Sponsors
Step into the vibrant intersection of sports and commerce, where the adrenaline of cricket meets the allure of marketing. Here, we unravel the intricate tapestry…
Jaipur Pink Panthers develop commercial partnership with PVR INOX
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…