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In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Step into the vibrant intersection of sports and commerce, where the adrenaline of cricket meets the allure of marketing. Here, we unravel the intricate tapestry…
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…
Welcome to the bustling world of Indian television, a landscape teeming with creativity, diversity, and millions of engaged viewers. For advertisers, this isn’t just a…
In a world where the echoes of traditional learning are fading into the past, we stand at the forefront of a new era. The year…