Karthick on Digital Advertising Year-End Trends
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
Author: Vaishali Tripathi
Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Tech Mahindra and AWS Join Forces to Revolutionize Fan Engagement with Sports Cloud Platform
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
What’s the most effective way for sports brands to engage with younger audiences in their marketing campaign?
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Media Trivia – Based on ICC CWC 2023 Advertisers and Sponsors
Step into the vibrant intersection of sports and commerce, where the adrenaline of cricket meets the allure of marketing. Here, we unravel the intricate tapestry…
Jaipur Pink Panthers develop commercial partnership with PVR INOX
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…