Author: Vaishali Tripathi

How Well Do You Know Indian Advertising? Think you know your brands and campaigns? Put your advertising knowledge to the test with a quick quiz…

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As The Media Ant completes 14 years, here is what the changing advertising ecosystem taught us about access, data, planning, and the growing need for…

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How Gen Z’s relationship with fashion is forcing every team in every organization to get aligned. One Sunday afternoon, 34-year-old Radhika was walking through a…

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What changes when you stop folding them into a 25+ plan and actually plan for them Every morning at Arjun Nair’s home, the doorbell rings…

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The Vanaspati Lesson Meera always tells the same story when the conversation turns to consumer trust. Her grandmother cooked with Dalda for forty years without…

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India’s sports marketing landscape is undergoing a fundamental shift from short term sponsorships to long term brand building.Brands are moving beyond visibility to create deeper,…

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Here’s how companies decide their advertising budget: Sound familiar? Here’s the thing: that’s not strategic planning. That’s just budgeting on autopilot. And if you want…

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Brand Overview L&T Finance is a leading financial services company in India, offering a wide range of solutions including loans, investment products, and insurance. Known…

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