Top Hindi TV Serials TRP in 2025
In the ever-evolving landscape of Indian television, the quest to top the TRP (Television Rating Point) charts is as fierce as ever. As we navigate…
Author: Vaishali Tripathi
Top 10 Business Newspapers in India
In today’s fast-paced and interconnected world, staying informed about the latest happenings in the business landscape is crucial for entrepreneurs, investors, and professionals alike. Business…
Sonic Branding: How Sound Can Make Your Brand Unforgettable (with Indian Examples)
In a fast-paced digital world brimming with visual noise, sonic branding stands out as a powerful way to connect emotionally with audiences. From memorable jingles…
Prestige Group Digital Video Advertising Campaign: Case Study
Campaign Objective Prestige Group, one of India’s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to…
Breaking Boundaries: How Delta Exchange Took Crypto Advertising to the Champions Trophy with The Media Ant
Campaign Overview In a landscape where crypto advertising faces strict regulations, Delta Exchange made a bold move—it didn’t just find a way to advertise, it…
IPL 2025 Advertising on JioHotstar & Star Sports: A Complete Guide
Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…
How IPL Sponsorships Boost Searches: Real Success Stories from 2024
When it comes to elevating your brand’s online presence, the Indian Premier League (IPL) offers unparalleled opportunities. Beyond the thrilling cricket matches, IPL sponsorships provide…
The New Behemoth: Viacom18 and Disney Star’s Merger Reshaping Indian Entertainment Industry
In a groundbreaking move that has left all of India raving, Viacom18 and Disney Star have merged and are now known as the “New Titan”…
Reasons Why IPL 2025 Advertising is Perfect for Small Businesses
Think IPL advertising is reserved for big brands with deep pockets? Think again. IPL 2025, with its massive reach and cost-effective ad formats on JioCinema,…
400 Million Millennials and Gen Z Fans: How IPL 2025 Redefines Youth Marketing
Imagine capturing the attention of 400 million Millennials and Gen Z audiences, India’s most influential and tech-savvy consumer base. These two generations, known for their…