Top 10 Insights for Indian Advertisers 2020 by Google
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
Author: Arpita
Best Platforms To Advertise In Tier 2 & Tier 3 Cities Of India
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
Media Trivia: Performance Marketing Terms
This month, we thought we would take a break from all those heavy reports and instead play the most basic form of trivia. Can you…
Top platforms for advertising in Marathi Language
When it comes to searching for advertising platforms for Marathi language, the options are endless. Whether its digital, TV, radio or newspaper, each vertical is…
IPL 2022 Advertising Budget Calculator (For Hotstar Video Ads)
The most frequently asked question on IPL 2022 Advertising has been “How much will it cost to advertise in IPL 2022 on Hotstar?” While when…
TV Advertising : How Long Should My Television Campaign Run?
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
Media Trivia: Digital Advertising in India 2020
This quiz is based on the latest DAN-e4M report on Digital Advertising in India 2021. Check how updated you are with the latest trends. Ready…
TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
Top 10 Advertising Platforms of 2020
2020 is a year that needs no introduction. It has become a synonym for unprecedented. While the entire world has spent the year grappling with…
Media Trivia: Do people trust the ads they see?
Brands spend millions of rupees in advertising every year and worry about the following: Brand Recall, Reach, Conversion, ROI. But there is something more to…