Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
IPL 2020 is around the corner and we can’t keep calm. Coinciding with the festive season, IPL 2020 is all set to bring cheers to…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
Summary Platforms Why advertise Popular Media Digital OTT Platforms 1. Advanced Targeting Options2. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot, Zee5 User-generated…
Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…