Online Advertising In 2024 | Types, Effectiveness & Platforms
Have you ever realized after responding to a Facebook ad, double-tapped an Instagram image, or clicked a Google search result only to learn it was…
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Top 10 Online Advertising Platforms for the Festive Season 2022
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…
Best Online Digital Advertising Platforms In India
The rise of digital as a platform for everything ranging from money transactions to information, entertainment and shopping over the last one year has not…
Is advertising on online news platforms a good idea?
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
Top 10 Influencer Marketing Platforms
In the current generation, word of mouth has proven to be central in branding through influencer marketing. Companies today are leveraging the influencer marketing platforms,…
Wimbledon Viewership 2024 – Live Streaming Platforms
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
Top 10 Media Buying Platforms in 2024
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
Top 10 Best Social Media Platforms for Marketing and Advertising in 2024
Confused by the ever-growing jungle of social media apps? Feeling like your marketing message keeps getting lost in the digital wilderness? Fear not, this guide…
How Influencers Affect Online Buying Behavior?
Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…
Features of Online Advertising You Need to Know
In the dynamic landscape of the digital era, online advertising has emerged as a pivotal force, shaping the way businesses connect with their target audiences….