Headlines: Top Media Ad News in India for the Week (1st March- 7th March)
According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s…
According to BARC India, ad volumes have grown by 34% in the second half of 2020. The data was revealed in the television measurement company’s…
ASCI releases draft guidelines for ‘influencer ads’ on Facebook, Twitter and other social media platforms, which it said was to enable consumers to “easily recognize…
According to GroupM’s ‘TYNY’ (This Year Next Year) 2021 report, India will be the 6th largest contributor to global ad spends in 2021. Pitch Madison’s…
Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and…
1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information & Broadcasting. 2- IPL 13 is estimated to…