Top CTV Advertising Trends to Watch in 2025
Connected TV (CTV) is already mainstream in India. In 2025, it’s not just about reach—it’s evolving into a smarter, more engaging, and monetized ecosystem powered…
Tag: The Media Ant
CTV Ad Formats in India 2025: Top Trends, Best Platforms, and What Works for Brands
Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
What Is CTV Advertising? Discover How It Works [2025]
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
From Startup to Success: The Media Ant Story
On the occasion of The Media Ant’s 12th Anniversary, we bring to you- ‘From Startup to Success: The Media Ant Story’ Starting from humble beginnings…
Empowering All To Advertise: In Conversation with Samir Chaudhary
In the world of business, there are leaders, there are innovators, and then, there are visionaries. We had the unparalleled privilege of spending some exclusive…
Book Obituary Advertisement In Newspaper Online
What is an obituary advertisement? Traditionally, an obituary advertisement is an article based on a recently deceased person, carrying a brief biography of the person,…
Anniversary Special: 7 Lessons We Learned From Ants
Did you know- ants are the best examples of super-organism? As we turn 7 today, we recount all the valuable lessons that we have learned…