Media Trivia- The top viewed ads of 2019
What kind of ads does India love? All kinds. If we look at the top viewed (YouTube) video ads of 2019, it’s a mixed bag…
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The Year 2019 in a Snapshot
What were some of the best trends of 2019 in media and advertising? How would it impact 2020? An analysis by TMA based on their website traffic
Media Trivia: Video Advertising on Non-OTT Platforms
Indians are so welcoming to online videos that they prefer to search on YouTube than searching on Google. And you would agree too. Information in…
This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Media Trivia: Popular Diwali Ads 2019
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…
Case Study: How This Herbal Medicine Used Digital Medium to Target a Niche Audience
The Product Sleeprite Shotz is a herbal product that helps people sleep naturally Campaign Objective Brand Awareness Target…
Festive Season Advertising Part 5: Best Ad Platforms for On-Demand Home Improvement Services
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
Media Trivia: Moment Marketing in India
Moment marketing is here to stay! Piggybacking on viral topics, brands create funny and share-worthy content to attract and engage their audience. It’s easy to…
Festive Season Advertising Part 2: Useful Radio Ads Strategies
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
Introducing our Digital Media Planning Tool (Excel-Beta Version)
If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…