A Complete Guide To Advertising In IPL Cricket 2020 On Hotstar App
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Introduction In the first article of the series State-wise Media Exposure in India-A Comparison, we discussed, in brief, the heterogeneous nature of media penetration across…
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…
What kind of ads does India love? All kinds. If we look at the top viewed (YouTube) video ads of 2019, it’s a mixed bag…
What were some of the best trends of 2019 in media and advertising? How would it impact 2020? An analysis by TMA based on their website traffic
Indians are so welcoming to online videos that they prefer to search on YouTube than searching on Google. And you would agree too. Information in…
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Diwali is not just a festival. It means many things to people- lights, celebrations, meeting family and friends, good food, buying expensive items like gold…
The Product Sleeprite Shotz is a herbal product that helps people sleep naturally Campaign Objective Brand Awareness Target…
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…