What is AI Advertising? Types, Platforms & Examples
AI Advertising is where the power of artificial intelligence meets the art of advertising! Gone are the days of traditional ads that only rely on…
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What is Digital Out-Of-Home (DOOH) Advertising?
As the world becomes increasingly connected and technology advances, the advertising industry has evolved to keep up with these changes. One area that has seen…
Media Kundli- Spotify Advertising
Founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon, Spotify is the world’s biggest music streaming platform by number of subscribers. Users of…
Case Study- Paradise Biryani- How the Brand used Digital Media to Increase Awareness and App Install
Product/Service Founded in the year 1953 in Hyderabad, Paradise Biryani is a casual dining outlet that offers a unique dining experience with the restaurant offering…
Ultimate Guide to Digital Marketing for Startups in 2024
Today, startups must have a strong online presence to effectively reach and engage with their target audiences. The most cost-effective and efficient way to do…
The Shifting Trends in FMCG Ad Spends: A Move from Traditional to Digital
For decades, the fast-moving consumer goods (FMCG) industry has relied heavily on traditional forms of advertising such as television, radio, and print media to reach…
The Importance of Advertising for Business Growth and Success
Advertising has been an integral part of the business world for centuries. From the earliest print advertisements to today’s digital marketing landscape, businesses have utilized…
Magazine Ads Sizes in India | Inflight Magazine Ads Size
Magazine advertising is an effective way for businesses to reach a targeted audience and promote their products or services. However, before creating a magazine ad,…
10 Types of Advertising Channels to Promote your Business
Looking to advertise your business in India? With so many advertising channels available, it can be overwhelming to decide which one to use. From traditional…
Media Trivia Based on Advertising & Marketing
In today’s world, we are all influenced by “Advertisement.” Almost every act is guided and decided by advertisements, from shopping for groceries to children’s study…