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India’s entertainment consumption has gone through a massive transformation in the last decade. From television and cinema halls, the focus has decisively shifted to OTT…
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
This article presents some valuable insights on viewership pattern of popular Indian OTT video platforms based on the report “Indian OTT Platforms Report 2018” published…