SunNXT, operated by Sun TV Network Limited, is a leading online streaming platform offering an array of advertising options. With over 50,000 hours of diverse content in six Indian language appeals to a broad audience. Advertisers can leverage digital formats like video and banner ads, benefiting from competitive rates. The platform is ideal for brand awareness, reaching quality audiences effectively. SunNXT provides subscription plans, including ad-supported and ad-free options, catering to varied viewer preferences. Its prominence in digital advertising makes it a strategic choice for impactful, targeted advertising campaigns.

Top 3 SunNXT Advertising Facts

• The average monthly downloads of the SunNXT in India is 653.1K. (Nov 2023 data)

App performance of SunNXT, Source: Similarweb

• The Monthly Active Users of SunNXT  in India are  3.730 Million and the average session duration is  16.37 minutes. The Daily active users of the app are 844K. (Data from June 2023 to Nov 2023)

  Engagement of SunNXT, Source: Similarweb

• The user demographics (India) of the app are  21.8%  Female and  78.2% Male, with the highest age group being 25-34 years old (48%) followed by 35 – 44 years old (26%). (Data from Sept 2022 to Sept 2023).
       

        App demographics of SunNXT, Source: Similarweb

Top SunNXT Ad Options

SunNXT boasts precision targeting capabilities, allowing businesses to connect directly with specific demographics, thereby increasing campaign effectiveness. Advertisers have access to a variety of formats, from video to native ads, offering creative freedom to craft compelling messages.

Pre/Mid Roll Ads: 

These video ads are a staple in digital advertising, appearing either before (pre-roll) or during (mid-roll) a video stream. They are especially effective for storytelling or introducing products in a visually engaging way. Their placement ensures high visibility as they capture the viewer’s attention at key moments during content consumption.

Roadblock: 

This strategy offers exclusive ad visibility for a set period on the platform. It’s particularly useful for major marketing campaigns or product launches, ensuring high visibility and impact by preventing other advertisers from sharing the same space during this period.This can include banners, video ads, and other ad formats, making it so that the audience will only see ads from this advertiser during the roadblock period.

Sponsorship: 

By sponsoring specific shows or content segments, brands can align themselves with content that resonates with their target audience. This creates a deeper connection with viewers and can enhance brand recall and reputation, leveraging the popularity of the sponsored content.

Branded Content: 

This involves creating original content in collaboration with SunNXT. It’s a more subtle approach to advertising, blending marketing with storytelling. This method is excellent for building brand affinity and is often more engaging as it provides value to the audience through entertaining or informative content.

Live News Ads: 

Placing ads during live news broadcasts offers timely and prominent visibility. It’s an effective strategy for brands seeking immediate impact and high engagement, especially during significant news events or updates.

Top preferred targeting options on SunNXT

Demographic Targeting (Age/Gender):

 Demographic targeting focuses on age and gender, enabling advertisers to reach specific segments of the SunNXT audience. This approach is crucial for brands whose products or services cater to particular age groups or genders. By targeting a demographic that aligns with their customer base, businesses can increase ad relevance and effectiveness, improving engagement and conversion rates.

Geographical/Location Targeting: 

This targeting allows ads to be shown to users in selected geographic areas. It’s particularly useful for local businesses or for campaigns that have regional relevance. By focusing on specific locations, advertisers can tailor their messaging to resonate with local cultures, preferences, and needs, enhancing the ad’s impact and relevance.

Genre/Language Targeting: 

This strategy involves targeting ads to viewers based on their preferred content genres and languages. It’s effective for reaching audiences with specific entertainment interests. For example, a brand could target fans of horror movies or viewers who predominantly watch content in Tamil, ensuring ads are more likely to engage and resonate with the audience.

Device Targeting: 

This option focuses on the type of device the audience uses, like smartphones or desktops. It helps advertisers tailor their campaigns to the format and characteristics of the chosen devices, enhancing user experience and engagement. This is particularly important as user behavior and interaction can vary significantly across different devices.

Show-Based Targeting: 

Show-based targeting allows advertisers to place ads in conjunction with specific shows. This method is perfect for targeting fans of particular genres or series. By associating ads with popular shows, brands can capitalize on the show’s audience and popularity, potentially increasing ad relevance and viewer engagement.

Top reasons to go for SunNXT advertising

• With  3.730 Million monthly active users worldwide, SunNXT  App offers advertisers a massive audience to tap into. By advertising on SunNXT, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.

• SunNXT attracts a diverse range of advertisers from industries like  Streaming & Online Television , News and Media Publishers etc, allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately 16.37 minutes minutes, your advertising campaign can significantly enhance its reach and impact.

• SunNXT hosts over 4000 movies and daily TV shows in six languages, providing a variety of content for a diverse audience and creating numerous opportunities for integrated advertising. With content available in languages like Tamil, Telugu, Malayalam, Kannada, Bengali, and Marathi, SunNXT targets regional audiences effectively. This focus on regional content makes it a strategic choice for localized marketing campaigns​

Top 3 brand categories that should consider SunNXT advertising

• Consumer Brands
• Entertainment and Media
• Technology and Telecom

Top 3 cities that prefer SunNXT advertising

• Bengaluru
• Chennai
• Hyderabad

Average CTR

The Average CTR for SunNXT ads is between 0.8% – 1%.