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Advertising

What is Non-Traditional Marketing? Types and Example

Posted onJune 17, 2024April 16, 2025 Author Maanasa Parameswaran
Non-Traditional-Marketing

Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…

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Advertising

What is Digital OOH? 7 Examples of Digital-Out-of-Home Advertising

Posted onJune 13, 2024June 13, 2024 Author Vaishali Tripathi
Featured Images 2024 06 13T140759.286 1

Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an…

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Marketing, Tween marketing

What is Tween Marketing? Definition, Strategies and Examples

Posted onJune 13, 2024June 13, 2024 Author Chetana HP
Tween Marketing

Tween marketing involves targeting children aged between 8 and 12 years old, known as “tweens,” through specific advertising and promotional efforts. This age group is…

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Advertising

From Startup to Success: The Media Ant Story

Posted onJune 11, 2024June 11, 2024 Author Vaishali Tripathi
Featured Images 2024 06 11T131626.206

On the occasion of The Media Ant’s 12th Anniversary, we bring to you-  ‘From Startup to Success: The Media Ant Story’ Starting from humble beginnings…

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Uncategorized

Why to Advertise in T20 World Cup Cricket 2024?

Posted onJune 10, 2024June 10, 2024 Author Vaishali Tripathi
Featured Images 2024 06 05T142410.582

The T20 World Cup is one of the most popular sporting events globally, attracting millions of viewers from various demographics.The fast-paced and exciting nature of…

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Top 10

Top 10 T20 World Cup Ad Campaigns

Posted onJune 5, 2024June 5, 2024 Author Vaishali Tripathi

T20 World Cup is cricket’s most exciting tournament, besides entertaining the viewers across the world with dynamic games, this distinguished tournament also opens the starting…

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Hero, ICC T20 WORLD CUP

T20 World Cup 2024 Advertising on Disney+Hotstar & Star Sports: A Complete Guide

Posted onJune 5, 2024June 5, 2024 Author Vaishali Tripathi
Featured Images 2024 06 05T110122.957

With the T20 World Cup 2024 drawing near, the world’s anticipation reaches an ovation as the passionate cricket lovers are turned on by a wave…

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Digital, Digital, Influencer Marketing, Marketing, Social Media Advertising, Youtube

Influencer Marketing: Is It Right Fit For Your Brand

Posted onMay 31, 2024May 31, 2024 Author Vaishali Tripathi
Influencer Marketing

Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and credibility. To determine if it’s the right fit for…

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Sports Marketing, Uncategorized

ICC T20 World Cup 2024 Viewership

Posted onMay 27, 2024May 28, 2024 Author Vaishali Tripathi
Featured Images 2024 05 27T173120.511

In the warm light of June evening and with the warmth of the good fire, a one time cricketer in his pre posterity stage brings…

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Advertising

What are Mid-roll ads and How to use them?

Posted onMay 24, 2024May 24, 2024 Author Vaishali Tripathi
Featured Images 2024 05 24T105236.750

Similar to commercials interrupting a TV show, mid-roll ads interrupt digital content, providing a refreshing relief to the viewer diligently watching videos. Appearing unobtrusively between…

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