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Marketing Strategy

How Myntra Became India’s Fashion Front-runner Through Strategic Innovation

Posted onNovember 11, 2024September 12, 2025 Author Vaishali Tripathi
Myntra

What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…

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Advertising

What Are Interstitial Ads & How You Can Use Them? [2025 Expert Guide]

Posted onNovember 11, 2024September 29, 2025 Author Vaishali Tripathi
Feature Image 2 2024 11 07T105430.410 1

Interstitial ads have emerged as a powerhouse in digital advertising, capturing user attention with immersive, full-screen engagement. Unlike traditional banners or pop-ups, interstitials take over…

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Case Study

Zepto says “Make Soan Papdi Great Again” with their Ad Campaign

Posted onNovember 4, 2024November 4, 2024 Author Vaishali Tripathi
Feature Image 2 2024 11 04T115901.346

What’s the ad? Did you know Zepto recently advertised a commercial called “Make Soan Papdi Great Again”? It is not just any ordinary campaign,  it…

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Marketing Strategy

Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon 

Posted onOctober 24, 2024October 24, 2024 Author Vaishali Tripathi
Marketing Strategy

What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…

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Influencer Marketing

Top 10 Fitness Influencer Agencies in India [Updated 2025]

Posted onOctober 24, 2024January 10, 2025 Author Chaitra

Fitness influencer agencies in India connect brands with top fitness influencers to create impactful health and wellness campaigns. These agencies specialize in identifying influencers who…

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Advertising, Influencer Marketing

10 Best Influencer Marketing Agencies in India 2025

Posted onOctober 23, 2024July 14, 2025 Author Maanasa Parameswaran
Best-Influencer-Marketing-Agencies

Finding the best influencer marketing agencies can transform your brand’s digital presence and drive exceptional results. These top-tier agencies combine data-driven strategies with authentic influencer…

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Advertising

Top 10 Fashion Influencer Agencies in India

Posted onOctober 18, 2024September 12, 2025 Author Chaitra
Fashion Influencer Agencies

India’s fashion influencer market is booming, with agencies playing a key role in connecting brands with top influencers. These agencies offer expert guidance, helping influencers…

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Advertising, Influencer Marketing

Top 8 Macro Influencer Agencies in India 2026

Posted onOctober 16, 2024March 17, 2026 Author Maanasa Parameswaran
Macro-Influencer-Agency

What is a Macro Influencer Agency? A Macro Influencer Agency specializes in connecting brands with macro influencers, individuals who have between 100K to 1 million…

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Influencer Marketing

Top 10 Social Media Influencers Agencies in 2025

Posted onOctober 11, 2024January 10, 2025 Author Sanjay Kulkarni
Social Media Influencers Agencies

Influencer marketing has emerged as one of the most effective tools for brands to engage with their target audiences. Finding the right social media influencer…

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Advertising, Influencer Marketing

Influencer Marketing for Restaurants:The Winning Strategy 

Posted onOctober 11, 2024October 11, 2024 Author Maanasa Parameswaran
Influencer-Marketing-For-Restaurants

What is Influencer Marketing for Restaurants? Influencer marketing for restaurants involves partnering with social media personalities, food bloggers, and influencers to promote your restaurant to…

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