Festive season 2020 advertising: This year vs Last year (Part 1 of the series)
The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like…
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Headlines: Top Media Ad News in India for the Week (15th- 21st Sep)
1. Nielsen has launched Nielsen Compass, a yearly dataset that covers critical elements from marketing campaigns including brands, pricing, and media platforms for marketers to…
How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)
In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…
Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
Headlines: Top Media Ad News in India for the Week (25th April- 1st May)
1. Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers’ accounts that violate Google’s ads policies. 2. Colors acquires the…
Advertising after lockdown: Where would advertisers’ money go?
The entire country is under lockdown. Key activities like manufacturing, transport, logistics, and traveling have faced major restrictions. One of the worst affected is media…
Headlines: Top Media Ad News in India for the Week (11th- 17th April)
1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. 2. According to the new BARC-Neilsen report,…
Headlines: Top Media Ad News in India for Week starting 21/03
1. Disney has postponed the launch of it’s streaming app Disney +, the launch will be rescheduled when the IPL starts. 2. Tokyo Olympic, one…
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…