Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
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ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Jaipur Pink Panthers develop commercial partnership with PVR INOX
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…
Top 10 TV Channels in India
Welcome to the bustling world of Indian television, a landscape teeming with creativity, diversity, and millions of engaged viewers. For advertisers, this isn’t just a…
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
ICC World Cup 2023 Surpasses Ad Revenue Projections, Digital Advertising Takes the Lead
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
Cricket World Cup 2023 Scores Over Rs 3000 Crore in Ad Revenue
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Sports Sponsorship and Its Impact on Indian Brands
Hey there, sports fan! You know, when we’re cheering on our favorite teams, it’s hard not to notice the array of logos and brands plastered…
Top Sports Marketing Agencies in India
In the fast-paced world of Indian sports, the real match is played behind the scenes, where sports marketing firms jockey for positions to connect brands…