How Influencers Affect Online Buying Behavior?
Do you sometimes immerse yourself in your social media that then suddenly, you are on a stillness due to a familiar influencer who just sold…
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Dissecting Meghalaya Tourism’s World Cup 2023 Sports Campaign with Disney+ Hotstar
Product/Service Landscapes, misty hills, and abundant cultural heritage are sure to catch every traveler’s heart when traveling on a tour of Meghalaya. It is a…
JioCinema, ShareChat & Moj Forge Partnership to Bring Compact Sports Content to Wide Audience
The arrangement grants JioCinema access to the expansive user network of ShareChat and Moj, which together account for more than 325 million users. ShareChat and…
Top 10 Most Watched Sports in India 2025
India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…
What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
5 Types of Visibility in Digital Marketing
In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…
15 Types of Appeal in Advertising You Should Know
Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…
Elevate Your Brand with the Ultimate TV and Digital Advertising Mix
Well as the common misconception goes that you have to choose between either love or career, the same goes for either TV or Digital, but…
Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…