Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….