What is a Market Entry Strategy? Tips to Create Winning Strategy
Imagine planning to expand your Mumbai-based footwear brand into Southeast Asia—or launching an app across India’s Tier 2 and Tier 3 cities. Do you just toss your…
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What Is Crowdsourcing? Definition, Types & Examples
Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…
DOOH Pricing Models: Understanding Digital Out-of-Home Ad Costs
Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…
Snapchat Marketing Ultimate Guide for 2025
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
What is Social Listening in Advertising?
Social listening in advertising is the process of tracking, analyzing, and acting on conversations and trends related to your brand, industry, or competitors across digital…
What is Dark Social in Marketing: Complete Explanation
The Hidden World of Digital Sharing Ever wondered where your website traffic really comes from?Marketers pour resources into digital analytics to understand every click, scroll,…
IKEA Green Marketing – How Sustainability Drives Its Success
What is Green Marketing? (A Business Strategy) Green marketing goes beyond simply offering eco-friendly products. It involves aligning a company’s business practices with sustainability at…
Billboard/Hoarding Advertising in India: A Guide To Make Your Outdoor Ad Stand Out
Let’s face it- outdoor ads don’t get the luxury of time. You’ve got seconds (maybe less) to catch someone’s eye as they zoom past on…
What is Ad Clutter? A Definitive Guide
Is Your Brand Getting Lost in the Noise today’s digital era, consumers are bombarded with a relentless stream of advertisements across various platforms. From scrolling…
Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…