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The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…
Franchise Sports: Introduction Franchise sports represent a fundamental shift in the way sporting competitions are owned, managed, and consumed. Unlike traditional national teams that are…
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…
The Indian Premier League (IPL) returns for its highly anticipated 18th season from March 22 to May 25, 2025. With ten teams competing across 13…
The Indian Premier League (IPL) is gearing up for its 18th edition, scheduled from March 22 to May 25, 2025. This season promises thrilling cricketing…
Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…
When it comes to elevating your brand’s online presence, the Indian Premier League (IPL) offers unparalleled opportunities. Beyond the thrilling cricket matches, IPL sponsorships provide…
The convergence of two of India’s most influential streaming platforms has set the stage for a digital revolution in sports broadcasting and advertising. In late…
JioStar, the joint venture between Viacom18 and Disney, is targeting ₹5,000 crore in ad revenue for IPL 2025, adjusting from an initial ₹6,000 crore projection….
IPL 2025 is more than just cricket—it’s a 60-day advertising festival that attracts over 650 million viewers (Digital & TV combined, source) from all corners…