Festive Season Advertising Part 1: Introduction
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
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How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
Digital Marketing: Brand Marketing and Performance Marketing On The Same Platform
Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…
4 Advertising Insights to take from Google Year in Search Report India 2018
Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
Outdoor Advertising in the IT Zones of Hyderabad
Hyderabad which houses Cyberabad or Cyber City, known for the dense presence of IT and IT related companies, both homegrown and multi nationals. Not only…
Five Ways to Promote Your Event This Festive Season
The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to…
Media News: When an E-commerce platform also becomes the leading Online Ad Platform
Flipkart is again in news for last few weeks and this time it is not related to e-commerce. Surprised? According to recent news reports, Flipkart…
Radio: Who is Advertising and Who is Not
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…
Student Housing: Top 5 ways to attract youth online at lowest cost
Why should you advertise student housing online? According to a Google report, search queries for real estate have increased by 40-50% in 2017 in India….