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Opinion/Trends, Case Studies, Home & Personal Care

Case Study: How This Herbal Medicine Used Digital Medium to Target a Niche Audience

Posted onOctober 23, 2019March 25, 2020 Author admin
Digital Advertising Campaign For Sleeprite

The Product               Sleeprite Shotz is a herbal product that helps people sleep naturally Campaign Objective Brand Awareness Target…

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Client Servicing

Steps to Setup/Add Client Accounts on Popular Self Serve Digital Platforms

Posted onSeptember 12, 2019April 21, 2022 Author admin
Google &Amp; Facebook

Google Ads 1. Sign in to Google Ads Manager Account2. If the Client doesn’t have an account already a.  Click on Create New Account b. Select…

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TMA Tools, How To, Top10-2019

Introducing our Digital Media Planning Tool (Excel-Beta Version)

Posted onSeptember 4, 2019April 25, 2022 Author Vaishali Tripathi
Digital Media Planning Tool

If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing’s fancy terminologies and…

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Events/Seasons, Festive, Series

Festive Season Advertising Part 1: Introduction

Posted onSeptember 4, 2019September 4, 2020 Author admin
Indian Festival Diwali Lamp Hand 96696 59

In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…

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Media Planning, Business Categories, Top-Rated, Top10-2019

How to use Hyperlocal Advertising to promote your business?

Posted onJuly 24, 2019December 3, 2020 Author admin
Mnzl1585 1

What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…

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Opinion/Trends, Top10-2019

Digital Marketing: Brand Marketing and Performance Marketing On The Same Platform

Posted onJuly 10, 2019August 9, 2022 Author Arpita
Brand Marketing Vs Performance Marketing

Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…

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News/Reports, Reports

4 Advertising Insights to take from Google Year in Search Report India 2018

Posted onMay 29, 2019August 8, 2019 Author Arpita
Images 1

Summary: [soliloquy id=”13720″] Google has recently published the report on 2018 Year in Search for India. The report is rich with statistics and trend analysis…

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Digital Advertising, How To, Opinion/Trends

Digital Advertising: How Much is Too Much?

Posted onNovember 5, 2018August 8, 2019 Author admin
Set Of Various Social Media Blocks On Blue Painted Wall 23 2147841215

This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…

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SEO-Outdoor

Outdoor Advertising in the IT Zones of Hyderabad

Posted onNovember 2, 2018August 8, 2019 Author admin
Hyd7

Hyderabad which houses Cyberabad or Cyber City, known for the dense presence of IT and IT related companies, both homegrown and multi nationals. Not only…

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Events/Seasons

Five Ways to Promote Your Event This Festive Season

Posted onSeptember 28, 2018August 8, 2019 Author Arpita
862553886

The festive season is around the corner and so is the season of merry-making and extravaganza. People are ready to shell out extra money to…

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