Designing Effective Facebook Ad Campaigns
Are you wondering what works best on your Facebook page? Are Post Reach and Page Likes all it takes to break into your target audience…
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Why people advertise on Facebook?
In this blog, the author has tried to explain to a layman Facebook’s Advertising Ecosystem. It would help the reader understand why do advertisers put their…
Does advertising in Facebook work?
As a Facebook advertising agency dealing with first time advertisers, I am asked few questions quite often: Does Advertising on Facebook really work for small companies?…
What Is Crowdsourcing? Definition, Types & Examples
Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…
Local SEO: How to Rank Your Business in Local Search
Imagine a potential customer in Bengaluru searching for “best biryani near me” or someone in Mumbai typing “top yoga studios in Bandra.” These local searches…
Snapchat Marketing Ultimate Guide for 2025
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
What is Dark Social in Marketing: Complete Explanation
The Hidden World of Digital Sharing Ever wondered where your website traffic really comes from?Marketers pour resources into digital analytics to understand every click, scroll,…
Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…
10 Types of Digital Ads Every Marketer Should Know in 2025
Let’s be honest: the landscape of digital advertising is evolving quicker than the latest trending reels.Let’s be honest: the digital ad space is changing faster…
Psychology in Branding: Influence & Meaning Guide
Why do you trust a blue brand more than a red one? Have you ever noticed how tech giants like IBM or Facebook (with blue…