Top 10 Advertising Agencies in Chennai [Updated 2025]
In the pulsating heart of South India, where tradition marries technology and creativity coils with culture, blooms a vibrant metropolis known as Chennai. This dynamic…
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The Evolution of Sports Marketing
Sports marketing has undergone a remarkable evolution over the years, adapting to advancements in technology and shifting consumer behaviors. From its humble beginnings, where sponsorship…
Digital Advertising Trends in Cricket World Cup 2023
In the fast-paced digital age, cricket tournaments like the Cricket World Cup provide an excellent platform for advertisers to showcase their brands to a global…
Platforms for Sports Social Media Marketing
In today’s digital era, social media has become a powerful tool for businesses, and the sports industry is no exception. Sports social media marketing involves…
Top 10 Advertising Myths You Should Know
In today’s digital age, where information spreads like wildfire, it’s easy to get caught up in misconceptions and half-truths. But fear not, because we are…
In-Feed Video
In-feed video refers to video content that is seamlessly integrated within a social media feed or content stream. These videos appear as native content alongside…
Top 10 Influencer Marketing Campaigns in 2024
In our everyday online experiences, it’s pretty hard to escape influencer marketing, especially as we scroll through our social media feeds. At its core, influencer…
Top 10 News Channels in India
In today’s fast-paced world, news channels play a vital role in shaping public opinion and disseminating information. These platforms offer advertisers a unique opportunity to…
Social Advertising
Social advertising refers to the practice of using social media platforms as a channel for promoting products, services, or brands. It involves creating and delivering…
Relevance Score
Relevance Score is a metric used in digital advertising platforms, particularly social media advertising, to assess the relevance and engagement level of an ad to…