Future of Sports Marketing with Emerging Technologies
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
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Ajit Varghese unveils strategies behind Disney Star’s success in ICC World Cup 2023 at India Brand Summit
The India Brand Summit, held on November 28, 2023, at The Lalit Mumbai, marked a pivotal moment in the world of sports broadcasting and digital…
Impressive 17% Increase in Average Ad Volumes Per Match at ICC CWC 2023 Compared to CWC’19, Reports TAM Sport
Unprecedented Growth in Ad Volumes The ICC Cricket World Cup 2023 (CWC’23) marked a pivotal shift in the realm of commercial advertising. A detailed analysis…
Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…
10 Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Jaipur Pink Panthers develop commercial partnership with PVR INOX
In a significant move ahead of the Pro Kabaddi League (PKL) 2023-24 season, the Jaipur Pink Panthers have announced a new commercial partnership with PVR…
Cricket World Cup 2023 Scores Over Rs 3000 Crore in Ad Revenue
The recent Cricket World Cup 2023 (CWC’23) has proven to be a boon for the advertising industry, generating a substantial boost in ad revenue. Industry…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…