Week of 13th Mar 2023
Star Sports Ropes in Virat Kohli
The tug of war between TV and Digital to get more viewership gets more interesting with Star Sports and JioCinema roping in two high profile brand ambassadors- Virat Kohli and MS Dhoni, respectively. JioCinema was the first to announce its partnership with Dhoni to which Star Sports has now hit back, announcing their own prompt with Virat Kohli.
JioCinema Releases Promo
MS Dhoni has been roped in as the official brand ambassador of Viacom18. Following this, Jio Cinema has launched its official IPL promo video with the former Indian captain, who is seen playing for Chennai Super Kings against Kolkata Knight Riders. In the video, Dhoni also asked the people to switch from their old TVs to JioCinema and watch IPL free of cost.
Viacom18 signs up 13 streaming sponsors for IPL
Viacom18 holds the digital streaming rights of IPL and will be streaming the 74 matches for free on its JioCinema app. The company has roped in 13 streaming sponsors, which include Dream11, Parle, ET Money, TVS, Puma, Mondelez, Kamla Pasand, ITC, and Pepsi, to name a few.
Lotus Herbals Campaign for WPL 2023
Lotus Herbals have launched its high energy digital video campaign for WPL, highlighting the importance of sun protection. The campaign is for India’s first sport sunblock, Lotus Herbals Safe Sun Sports Daily-Defence UV Block Sunscreen SPF 50+.
CSK Associate Sponsor for IPL 2023
Vision11- the fantasy gaming platform has been roped in as the Associate Sponsor for CSK for IPL 2023. Under this partnership with Chennai Super Kings, Vision 11 will get a place on the back of the team cap and helmet.
Gujarat Titans signs 26 partners for IPL 2023
Gujarat Titans has signed as many as 26 partners for IPL 2023. As many as 11 partners from 2022 have continued their association with the team and 15 more have signed up this year.
Week of 6th Mar 2023
IPL 2023: Star Sports Campaign
Star Sports, the official TV broadcaster of IPL 2023, has launched its new campaign – ‘Tata IPL, Shor on, Game on!’ which features cricketers Rohit Sharma, Hardik Pandya and KL Rahul.
IPL 2023: Disney Star Sponsors & Advertisers
Disney Star has signed 11 sponsors and has more than 55 brands for IPL 2023. Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are some of the main sponsors.
WPL 2023: Mumbai Indians Campaign
Mumbai Indians new campaign ‘Aali Re’ has been launched which celebrates women and their incredible spirit, for the very first season of WPL. The marketing campaign is spread across several mediums such as, digital, outdoor, TV, radio.
WPL 2023: Delhi Capitals Partnership
Navyasa by Liva has partnered with Delhi Capitals for WPL 2023, and the association is expected to give the brand a significant boost and an opportunity to showcase its narrative.
IPL 2023: Gujarat Titans Partnership
Defending champions Gujarat Titans announced their partnership with Viacom18, the digital rights owner of the TATA IPL 2023, offering fans access to the campaign as they prepare for their title defence.
New IPL Dashboard
A division of TAM Media Research,TAM Sports has announced the launch of its new dashboard. The new dashboard will offer a user-friendly interface, helping businesses to access and analyse data easily on various aspects of sponsorship, like On-ground, Onscreen and Commercial.
Viacom18 Brand Amabassador
Viacom18 has announced MS Dhoni as the brand ambassador. Popularly known as ‘Thala’, Dhoni will be featuring in JioCinema’s upcoming TATA IPL campaign.
Week of 27th Feb 2023
Tata WPL 2023 First Ad
The exclusive broadcast and digital partner of Women’s Premier League Viacom18 has finally launched their first-ever campaign of the league. The TVC ‘Naam Hoga Tera Har Zubaan Par’ has a contagious celebratory air about it.
IPL 2023 Partnerships
Experts believe that telecom, auto, consumer tech, e-commerce and gaming companies will be the biggest advertisers this IPL season. JioCinema’s advertising rates range between Rs 200-300 CPM (cost per thousand impressions). For CTV the ad rate is Rs 6 lakh per 10 seconds. Star Sport is asking for Rs 16-17 lakh for 10-second ads.
WPL 2023 Partnerships
EaseMyTrip has recently announced that it has entered an advertisement agreement with Capri Global Holdings, which is the franchise owner of the team, UP Warriorz in the Women’s Premier League. The agreement is for the next 5 years.
Disney-Star IPL Advertising Strategy
Disney-Star is targeting higher reach and viewership, by offering IPL to over 22 channels and 2 new HD channels in Tamil and Telugu.
Disney Star to stream IPL on FTA Channel
IPL (12 matches including play-offs) will be made available on FTA (free-to-air) channels. According to media reports, Disney Star will telecast 12 IPL games on its FTA channel Star Utsav Movies.
TV + CTV Ad Spots for WPL 2023
For brands to buy a 10-second ad, they will have to shell out Rs 1-1.25 lakh for CTV and along with it, HD+SD TV ad spots will be bundled as value addition.
IPL Streaming Abroad
ITV and DAZN have bought the live TV rights for IPL 2023 in an innovative deal that will see a quarter of the competition broadcast on free-to-air television.
Punjab Kings Partnership
Rario, the cricket fan club which specialises in licensed digital player cards and fan experiences, has teamed up with Punjab Kings (PBKS), one of the teams of the Indian Premier League (IPL).
Delhi Capitals Partnership
Delhi Capitals, has announced its collaboration with JSW Paints as the Principal Sponsor of the team for the inaugural season of the TATA Women’s Premier League.
Week of 20th Feb 2023
Jio Cinema CricStream
JioCinema CricStream Showcase was an exhibition that aimed to give a sneak peek into the innovations on offer on JioCinema for both, advertisers and consumers. This includes everything- from spectacular viewing experiences that consumers and advertisers will enjoy during the upcoming season of IPL, to the endless opportunities that a brand and advertiser will be able to seize on the platform.
Here are the features:
1. ‘Brands you love’ feature which will enable you to save your favorite ads with push reminder notification.
2. 4K viewing on mobile for the first time ever.
3. Live chat during matches with monetised ad inventory.
4. Chat with experts through polls.
5. Gamification- Play live games and win prizes.
6. Sizmek as the ad report analysis partner to calculate clicks, impressions, etc.
7. QR codes for CTV ads that will lead you to the landing page.
8. Hype Mode
WPL Title Sponsorship
TATA Group has bagged the title sponsorship rights for wpl season 23-’27 and will be promoting its two flagship brands- Tata Capital and TATA Motors during this tenure. Arun Singh Dhumal, chairman, IPL said, “We are happy to have TATA Group on board for the Women’s premier League. We look forward to a fruitful partnership and the BCCI is sure the WPL brand will grow manifold with this move.”
BCCI has announced three official partners for WPL- Dream11 is the official fantasy partner, CEAT is the official strategic timeout partner and Amul is the official beverage partner.
Delhi Capitals Partnership with Viacom18
Delhi Capitals has announced an exclusive digital first partnership with Viacom18. This partnership with Viacom18 is expected to take Delhi Capitals’ engagement on digital to a whole new level. It will also bring Delhi Capitals closer to the cricket-loving audience across the country by giving fans an access to the exciting and exclusive surround content of IPL and WPL through JioCinema.
Week of 13th Feb 2023
Tata IPL 2023 Dates Revealed
IPL 2023 will begin on March 31, with defending champions Gujarat Titans taking on Chennai Super Kings in Ahmedabad, with the league returning to its traditional home-and-away format in India for the first time since 2019. The final match will also be held in Ahmedabad, on May 28.
WPL 2023 Dates
The WPL 2023 inauguration will kick off with the blockbuster clash between Gujarat Giants and Mumbai Indians on 4th March at the DY Patil Stadium in Mumbai. The Eliminator match will be played at the DY Patil Stadium on 24th March, and the Final will be played at the Brabourne Stadium on March 26.
Saudi Arabia Tourism As IPL Sponsor
The Board of Control for Cricket in India (BCCI) has recently struck a new deal, bagging the Saudi Tourism Authority as a sponsor for the Indian Premier League 2023 (IPL).
WPL 2023 Player Auction Update
The highly-anticipated auction took place in Mumbai on February 13, 2023, and 87 players were bought at a whopping amount of ₹59.5 Cr. The WPL is set to begin on March 4, 2023, and will be broadcasted on the Sports18 TV channel and JioCinema, both owned by Viacom18.
IPL 2023 Digital Streaming Innovative Features
JioCinema has grabbed attention by introducing latest technological advancements that will enable 4K streaming, which will provide breath-taking clarity and detail which is 4 times the resolution of HD.
IPL 2023 Digital Ad Measurement
Media company Viacom18 has bagged Sizmek by Amazon as the preferred ad measurement partner for upcoming IPL 2023. The partnership will help clients to validate reports of their campaigns that they run on JioCinema during the IPL through Sizmek’s measurement protocols for impression & click tracking and geo-location.
Industries Banned From Advertising on WPL 2023
The BCCI has taken a decision to ban all forms of crypto advertising and sponsorships for WPL 2023. This ban has also been imposed on tobacco and betting apps.
Week of 6th Feb 2023
IPL TV Viewership
The official TV broadcaster of IPL 2023- Disney Star is targeting 90 Mn viewers on HD with the launch of new HD channels in Star Sports Telugu HD and Star Sports Tamil HD, which aims to target big IPL viewership in the southern markets with HD feed.
IPL Digital Viewership
Jio’s product ‘Jio Media Cable’ will be a game-changer for advertisers. This device will enable people to connect their phones to their regular TVs and convert it into Connected TV. This means that millions of users who do not wish to take DTH can watch the upcoming IPL on Connected TVs.
Disney Star’s Starverse
The media behemoth, Disney has revealed to officially roll out its metaverse platform Starverse, in India. Disney’s Starverse will let users have an immersive 3D experience for sports fans.
The much-awaited inaugural season of the Women’s Premier League will be played from March 4 to 26 in Mumbai. The Brabourne Stadium and DY Patil Stadium will host all the matches with the opening match of the tournament being played between Gujarat Giants and Mumbai Indians.
WPL Player Auction
The WPL 2023 auction is scheduled to take place on Feb 13, 2023. As per reports, BCCI has announced that approximately 409 players are gearing to go under the hammer. However, one must note that a whopping number of 1525 players had registered for the auction.
Week of 30th Jan 2023
IPL Digital Streaming
JioCinema is all set to telecast IPL matches this season in 4K video resolution, in order to enhance the watching experience for its viewers. Apart from this, technologically advanced experiences like ‘appointment viewing’ and ‘hype mode’ are going to give a much-detailed experience to cricket viewers across the country.
IPL TV Streaming
Star Sports is leaving no stone unturned to provide the best experience through its Live & Non-Live programming initiatives with IPL 2023. The broadcaster is bringing over 100 cricket experts to create customized local content with over 10 language feeds, which will air on over 22 channels across Disney Star Network.
The player auction for the inaugural edition of Women’s Premier League is likely to be held in Feb 10, 2023. Incidentally, the Women’s T20 World Cup will begin from Feb 10 too.
WPL’s Request for Proposal
The BCCI has announced the release of Request for Proposal (RFP) for the title sponsorship rights for the Women’s Premier League. The board is accepting bids for the first 5 seasons of the tournament (2023-2027). The RFP will be available for purchase till February 9, 2023.
IPL Ad Revenue 2023
According to a report by ET, Viacom18 will be chasing 3,700 CRORE AD-SALES revenues in IPL 2023. As of 2022, Disney+ Hotstar had done a revenue in the range of 1,000 CR in IPL 2022. This means that Viacom18 will be chasing almost 350% growth in AD-SALES in IPL 2023.
Week of 25th Jan 2023
IPL Digital Advertising Rates
JioCinema’s decision to sell CTV on an ad spot basis versus CPM is being welcomed by advertisers, who are now keener than ever to know the new rates and ad options being offered by the platform. JioCinema has put out four different types of ad offerings for IPL. The pre and post-Live mid-rolls ROS (Run of Site) / non-targeted ads are pegged at Rs 200/CPM.
IPL 2023 Digital Streaming
Viacom18 will be merging its flagship OTT platform Voot with JioCinema for live streaming of the Indian Premier League.The merger was approved by The Competition Commission of India in September 2022.
WPL Title Sponsorship Rights
The BCCI will be inviting bids for the acquisition of the title sponsorship rights for Women’s Premier League for 2023-2027. Any interested party wishing to submit a bid is required to purchase the RFP. The Request For Proposal (RFP) will have detailed terms and conditions governing the tender process.
The bidding for teams of inaugural WPL has taken place and the IPL teams Mumbai Indians, Royal Challengers Bangalore and Delhi Capitals have made successful bids to enter the WPL.
Here are the franchises and the firms that won their rights-
Ahmedabad — Adani Group
Mumbai — Reliance (MI)
Bangalore — Diageo (RCB)
Lucknow — Capri Global
Delhi — JSW
Week of 16th Jan 2023
IPL 2023 Schedule
The final IPL 2023 Schedule is expected to be out in the first week of February. The start date is likely to be 1st April and the 58-day tournament will come to an end sometime around May end. The expected date for its final is kept as 28th May.
Women IPL 2023 Teams
The five Women IPL teams are all set to compete against one another for the championship that is expected to start in early 2023. Top businesses as well as bollywood celebrities are in line to purchase the teams’ franchises- the list of interested companies are said to be around 30- that includes giants like Adani Group and Capri Global.
Women IPL 2023 Broadcast Rights
Viacom has secured the media rights for Women’s IPL 2023 for a total of Rs 951 Crore for the next five years (2023-27), with per match valuation set around 7.09 Crore. The rights are for three categories – linear (TV), digital and combined (TV and digital).
Week of 9th Jan 2023
IPL 2023 TV Broadcast
- With an aim of making IPL viewership “bigger than ever” and to get the “highest ever reach”, Disney Star, which has retained IPL’s TV rights, is looking to reach 70% (500 Mn) of the total sports audience (730 Mn) by broadcasting the much loved IPL series over 20 channels and across 11 languages.
IPL 2023 Digital Streaming
- To enhance the audiences’ match viewing experience by making it “superior than ever before” and to ensure the widest coverage, Viacom is all set to include the option of free viewing for the digital streaming of IPL 2023.
- This disruption of the live streaming market is expected to increase the platform’s viewership and consecutively rope in lucrative investment from advertisers.
Women’s IPL Team
- The unveiling of Women IPL 2023 franchises is expected to be done by BCCI on Jan 25th. Till now, eight of the 10 men’s IPL franchises will be seen participating in the bid to own the WIPL teams.
- The announcement of the winning cities along with the franchises will also be done by the BCCI on the same day.
Women’s IPL Media Rights Auction
- The media rights auction for Women’s IPL’23 is now going to be held on 16th January’23 with giants like Disney+ Star, Sony-ZEE and Viacom18 competing to bag the rights.
- As per e4m’s reports, the media rights are expected to bring the cricket board Rs 8-10 crore per match and around Rs 160-200 crore from the 20 matches in the tournament.
Women’s IPL Player Auction Date
- The player auction of WIPL will be held in February (no dates out yet) and the base price for players has been divided into five categories– from Rs. 10 lakh to Rs. 50 lakh. The deadline for the auction registration is January 26 and all players- whether capped or uncapped have been asked to register online.
- For the capped players, Three “reverse pricing” categories-INR 50 lakh, INR 40 lakh, and INR 30 lakh- will serve as the starting point for bidding. For uncapped players, the two types of base price is set at INR 20 lakh and INR 10 lakh.
IPL Mini Auction
- Thanks to IPL ‘23 mini auction, Star Sports has recorded a growth of 35% in cumulative reach for its IPL TV coverage.
- The event was viewed by 50 million on Star Sports with the overall consumption standing at 1.59 billion minutes (10% higher compared to the 2021 mini-auction).
IPL Ad Rates
- Amidst a recession-scared market, the rate card shared by Disney Star shows a hike of 10% for sponsorship deals and 10 sec spots, against the 2022 rates.
- The ad rate for IPL 2021 was Rs 14-15 lakh per 10 seconds and for 2022, it is Rs 16.5 lakh-Rs 18 lakh per 10 seconds.