Headlines: Top Media and Ad News in India for the Week (22nd August – 28th August, 2022)

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The media rights for ICC have been retained by Disney Star till 2027. As per sources, Disney Star has paid $3 Bn in order to bag the media rights for 2024-2027. (Source: E4M)

The expected bump up in ad spends by both traditional and new age categories has the TV broadcasting industry hoping to see a stronger advertising growth in H2. The period of September-December is expected to be a very strong period which will comprise 40-45% of the total revenue.

OTT AVOD platforms are eyeing for a 30% growth in their ad spends in H2. With the festive season around the corner, OTT platforms are releasing fresh content and advertisers are hoping to get utmost results this festive period. 

As per industry experts, the print AdEx could experience a growth of 15-17% during the festive quarter in comparison to 2021. (Source: E4M)

RAM Ratings Week 26’22 – 29’22: Radio Mirchi on top in Mumbai, Fever FM leads in Delhi. Big FM ahead in Bangalore and Radio Mirchi on top in Kolkata.

BARC’s top 5 advertisers of week 33 (13th Aug – 19th Aug 2022) are -Reckitt Benckiser Group, Hindustan Lever Ltd, Godrej, Coca Cola India, Procter & Gamble.

According to BARC weekly data, the following were the top 5 paid TV channels in week 33 (13th Aug – 19th Aug 2022) :

 Goldmines, Star Maa, Sun TV, Star Plus, Dangal.

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