Headlines: Top Media Ad News in India for the Week (28th Dec- 4th Jan)
Vaishali Tripathi
71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa.
40% market share of TikTok has been captured by home-grown short-format video platforms among which JOSH is leading the race- RedSeer.
35% of the leading 250 CMO’s in India expect their industry to have a V-shaped recovery and further boost in the economy- Octane research report.
The ad volumes on the GEC genre covered more than one-fourth of the total ad volumes in 2020- TAM AdEx
Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 44-47. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
BARC- Top 5 advertisers of week 51 (19th- 25th DEC): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Cadbury India, Procter & Gamble.
According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 51 (19th- 25th DEC)-
Pay– Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.
Free– Star Utsav, Zee Anmol, Sony Pal. Dhinchaak, Colors Rishtey
