Should You Spend on Sports This Season—or Sit It Out?
Every big cricket season, the same question lands on marketing decks: “Are we doing anything around sports this year?” Inside most teams, the answers split…
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Case Study: How L&T Finance Made 2-Wheeler Loans Instant with “Just Zoom”
Brand Overview L&T Finance is a leading financial services company in India, offering a wide range of solutions including loans, investment products, and insurance. Known…
Top 7 Cities for Impactful Metro Advertising in India
Metro advertising has become one of the most impactful urban OOH formats in India, thanks to high daily footfall, long dwell times, and captive commuter…
How a 360° Campaign Drove 783+ Enquiries and 50% Reach for Dharav High School and DPS Gurgaon
Brand Overview Devyani International Ltd., a part of the diversified Devyani Group, operates in multiple sectors, including education. The group runs two school brands under…
What Is AI in SEO and Why Does It Matter?
TL;DR AI revolutionizes SEO by automating keyword research, content creation, technical audits, and user experience optimization. Tools like ChatGPT, Google’s RankBrain, and machine learning platforms…
Best Onam Creative Ads by Brands: Photos & Illustrations
Onam, Kerala’s grandest festival, offers a canvas for brands to tap into the rich cultural heritage, vibrant traditions, and the joyous spirit of togetherness. From…
Snapchat Marketing Ultimate Guide for 2025
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
IKEA Green Marketing – How Sustainability Drives Its Success
What is Green Marketing? (A Business Strategy) Green marketing goes beyond simply offering eco-friendly products. It involves aligning a company’s business practices with sustainability at…
Attention Advertising: The Future of Measuring Campaign Success
What Is Attention Advertising? In the digital advertising world, marketers are constantly on the hunt for the next big metric that can prove an ad’s…
Why Brands Should Advertise During the IPL – With Real Campaign Wins of 2024 & 2025
The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…