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Category: What’s Hot

Series, Digital, Events/Seasons, IPL, Opinion/Trends, Opinions and Trends, Television, What's Hot

IPL Ads 2024 – Then & Now

Posted onDecember 23, 2022April 24, 2024 Author Vaishali Tripathi
Featured Images 56

The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…

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Media Planning, Opinion/Trends, What's Hot

Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels

Posted onJuly 31, 2018August 16, 2022 Author admin
States With Less Than 30% Tv Penetration

Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…

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Media Planning, Opinion/Trends, What's Hot

Get over Display Ads: Try Native Advertising

Posted onJuly 4, 2018April 25, 2022 Author admin
Native Advertising

About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…

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Media Planning, Opinion/Trends, What's Hot

Influencer Marketing: Are you missing out on something?

Posted onJune 6, 2018August 9, 2019 Author admin
Influencer Marketing

According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in 2018. 89% of the brands…

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