Top 10 Malayalam TV Channels List [Updated 2025]
Malayalam television has flourished over the years, offering a diverse range of channels that cater to various tastes and preferences. From gripping serials and reality…
Category: Television Advertising
TV vs Digital Advertising | Creating the Ideal Marketing Mix
In today’s rapidly evolving landscape of advertising, marketers are continually faced with the challenge of allocating their budgets effectively between traditional TV advertising and the…
How to Measure TV Advertising Effectiveness
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
The Effect of Celebrity Endorsements in TV Advertising
Ever wondered why your favorite athlete is suddenly promoting a new car, or why a Bollywood star seems to love every brand they advertise? Celebrity…
Advantages and Disadvantages of Television Advertising
Television advertising is a marketing strategy where brands promote their products or services through commercials aired on television channels. These ads typically range from a…
Top Business News Channels GRP in 2025
As we stride into the heart of 2025, the landscape of business journalism continues to evolve dynamically, shaped by technological advancements, geopolitical shifts, and the…
Top 10 News Channels in India
In today’s fast-paced world, news channels play a vital role in shaping public opinion and disseminating information. These platforms offer advertisers a unique opportunity to…
8 Advantages of Television Advertising
For many years, companies have relied on television advertising to connect with their consumers and acquire visibility for new products and services. While the structure…
Why Star Plus Television Advertising is the Most Effective Medium?
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…