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Connected TV (CTV) is no longer just streaming—it’s the centerpiece of India’s advertising future. With household penetration soaring (~60 million by end-2025) and ad spend projected…
India’s Connected TV (CTV) landscape is undergoing a seismic shift. By mid‑2025, the country is expected to have between 50–60 million CTV households, with annual…
In India’s fast-evolving digital entertainment landscape, AVOD (Advertising-Based Video on Demand) has emerged as the engine driving content accessibility and brand visibility. With a consumer…
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
What this Blog Covers?This comprehensive guide explains Connected TV (CTV) advertising in India – from understanding what CTV actually is (Smart TVs + streaming apps)…
As football continues to grow in popularity across India, the Indian Super League (ISL) has emerged as a powerful platform for brands seeking consistent visibility,…
India’s sports calendar is no longer limited to cricket. With the growing popularity of Pro Kabaddi League (PKL), brands now have new, high-impact arenas to…
Bilateral cricket series are no longer just fillers between marquee tournaments. With high-frequency viewership, focused regional penetration, and lower media clutter, they offer brands a…
The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership—especially when India takes the…
The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…