What is IPL? A game, an emotion, a religion. Whenever this name is heard, it fills us with enthusiasm. It takes us back to the nostalgic feeling of hearing cheers on the television, while you’re coming home after playing gully cricket, mom shouts from the kitchen “go clean yourself before sitting on the sofa and eat something”. Then you sit with your family and everyone is ready to be a part of “ India ka Tyohar”
It’s that time of the year again when IPL fever starts, and we are excited the same way as you. If I say that the thing that people love the most after IPL is IPL advertisements, you will all agree with me!
According to an article in India’s Post, the IPL is the richest league in the country. According to an article in India’s Post, the IPL is the richest league in the country. The IPL has an estimated average value of around $40 million to $45 million per team. If you focus on the growth rate, the IPL clubs have seen 24% growth over a decade. The total value of the IPL after the 14th season (2021) has been around ₹35950.53 crores.
Why should brands opt for digital platforms to advertise their brands?
Now, the question arises as to why brands prefer digital advertising platforms.
Since it started in 2008, the Indian Premier League has taken the internet by storm. The whole concept of having cities in one country play a sport that is loved by all against each other has created an audience filled with love and passion for their home teams. The loyalty that was created by this league has only seen a rise, not just in India but the whole world. What better way to market your brand, right? You hit all your target audiences from kids, teenagers, adults and to the aged on one single platform. It’s a JACKPOT!
Brands pour so much money into sponsorships that it has become one of IPL’s biggest revenue streams. As a result of the IPL’s new deal with Swiggy, the league was valued at US$131 million in 2022, according to sportspromedia. This IPL season, brands are focusing on IPL digital marketing and allocating marketing funds to digital and social media marketing. So what are you waiting for? If you haven’t considered it yet, now is the time!
IPL Digital Marketing is a very big profit hole that brands should start digging. The Indian Premier League (IPL) continues to grow in stature, with its brand value nearly doubling to $8.4 billion in 2022 from $4.7 billion in 2021, according to an annual report by Brand Finance, a brand valuation consultant.
(Source: Moneycontrol and Social beat)
Benefits of digital platforms compared to traditional TV
Social media has gained popularity, and now platforms like Facebook, Instagram, and Twitter serve more purposes than just serving as a way to stay in touch with loved ones. Numerous brands and businesses utilize social media to engage with consumers and promote their brands. Brands are shifting their focus from conventional to digital media as more and more consumers choose social media over traditional media like television, newspapers, and radio. Let us look at digital media and how it is replacing traditional media.
Traditional media saw a significant drop as a result of the current upsurge of digital media. Potential customers are depending increasingly less on conventional media marketing as a result of their increased capacity to browse, research, and discuss any business before making a decision. The capacity of consumers to tune out conventional media by skipping advertising and switching radio stations is another factor contributing to its decline.
As a result of customers shifting their attention to digital platforms as they are so accessible, many companies now choose them over conventional ones. Digital media are preferred by businesses over conventional media because of their numerous additional benefits.
The following are some benefits of digital media:
1. Flexibility
Digital media provides a better level of flexibility and a lower amount of risk compared to conventional media. Due to better internet access, digital media provides a simpler way to fix a mistake. On the other hand, traditional media does not offer these benefits since, once published, stories or advertising in newspapers and on television tend to be definitive and cannot be amended right away. For instance, if a newspaper publishes an item containing a mistake, you must write a follow-up story in the subsequent issue recognizing and correcting the error. Digital media, on the other hand, allows you to make corrections right away.
2. Engagement
We may contrast a television commercial with a brief Facebook ad campaign to better understand how digital and traditional media operate differently. In the case of television commercials, more focus is placed on luring viewers and persuading them to purchase the services or goods being promoted. However, there is no effort taken to keep these newfound clients. The short-term Facebook strategy is focused on keeping new clients attracted to the campaign by using a variety of interactive technologies and enlisting the help of friends and followers to promote the brand.
3. Cost-effectiveness
The cost-effectiveness of digital media in comparison to conventional media is one of its key benefits. Many businesses prefer using online marketing strategies, including email marketing, social media marketing, internet adverts, search engine optimization (SEO), and search engine marketing (SEM), as they are generally extremely affordable to utilize. When it comes to conventional media, however, this is not the case because it costs a lot of money to generate any type of conversion. For a business on a budget, a full-page, black-and-white, and white newspaper advertisement is rather pricey. Conversely, social networking sites and other digital media tools like blogs are essentially free to use.
4. Interactive
Another great advantage of digital media is that it is an interactive marketing platform. The major goal of this community is to spread the word about the brand’s positive attributes while also identifying any negative ones through client feedback. Another one of the community’s focal points is eliminating the negative aspects in an effort to continually improve and change in response to the shifting client base.
5. Targeted Marketing
When utilizing digital media to sell their products, brands can choose to generate content depending on a variety of criteria, including age group, geography, interest, and income level. Marketing is therefore more efficient for a variety of target markets. A brand may also establish many ma
rketing initiatives that are appropriate for different target audiences thanks to the affordability of digital media.
(Reference: Whackedout)
Now, we know the benefits of digital marketing and that IPL digital marketing is here to stay. Let’s discuss
Best Digital Platforms to Advertise During IPL
Cricbuzz IPL Advertising
Cricbuzz is an Indian news website that focuses on cricket content. Cricbuzz is owned by Times Internet and was launched in 2004. Cricbuzz advertising is showcased by companies looking to target a specific audience. With over 207.5 million monthly active users, Cricbuzz Advertising caters to a large audience through various media advertising options like banner ads, roadblock ads, and video ads. Advertisers use Cricbuzz Ads to increase brand awareness and visibility across platforms.
Cricbuzz IPL Advertising will assist businesses in targeting the right audience that is interested in the specific content. With a range of expert hosts, Cricbuzz has become a hotspot for all valid information on cricket, making it an accurate source of information that viewers trust.
Let us look at the traffic data-
Cricbuzz Ad Options
Banner
Banner ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries a different dimension, and rates also vary based on the dimension.
Matchmatch and non-match days are also determined by the devices selected by the advertisers.
Video
Video ads are displayed on all pages across the platform and will be played automatically once the page is loaded. Cricbuzz provides an outstream video ad, which will be played for the duration of 10 to 30 seconds in a 300W by 250H dimension. The rate will be varied based on the duration of the video.
Sportskeeda IPL Advertising
At every level of the sales funnel, Sportskeeda IPL Advertising offers a cost-effective option to target customers and reach a larger audience. Sportskeeda website advertisements are a cutting-edge technique to highlight your company’s name, goods, or services to raise brand recognition. Digital advertising will aid in increasing exposure by fostering repeat business or when introducing new items. Utilizing precise retargeting, SportsKeeda website advertising enhances flexibility. Businesses of different sizes and financial capabilities may promote more effectively with the help of the Sportskeeda website.
Let us look at the traffic data-
Sportskeeda Ad Options
Banner
Banner ads are rectangular image ads displayed along with the content on the platform.
Roadblocks
Roadblock ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours.
Video
Video ads are displayed as pre-roll and mid-roll ads on both the app and website.
Article
Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Cricinfo ESPN IPL Advertising
Cricinfo ESPN is a sports news website exclusively for the game of cricket. The site features news, articles, live coverage of cricket matches, and StatsGuru, a database of historical matches and players from the 18th century to the present. Cricinfo ESPN IPL Advertising would be the best choice for advertisers who are looking for a wider reach.
Cricinfo ESPN Ad Options
Banner
Banner Ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries a different dimension, and rates also vary based on the dimension.
Roadblock
Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours.
Video
Cricinfo offers video advertisements, which are displayed in the website’s video section. Advertisers can showcase their brand through three types of video ads. video masthead, in-commentary video, and out-stream video.
Cricinfo offers video advertisements, which are displayed in the website’s video section. Advertisers can showcase their brand through three types of video ads. video masthead, in-commentary video, and out-stream video.
Crictracker IPL Advertising
CricTracker, with a reader base of over 30 million page views each month, covers all aspects of the game via news, match predictions, fantasy tips, pre- and post-analysis, statistics, facts, social media trends, videos, humor, and more. CricTracker brings cricket lovers from around the world under one roof. We have a large readership of young fans who like to keep up with all the game’s updates. IPL advertising is ideal for advertisers looking to target a specific audience and increase the value of their brand.
Let us look at the traffic data-
Crictracker Ad Options
Banner
Banner Ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brand using different banner ads. Each banner ad carries an extra dimension, and rates also vary based on the dimension.
Article
Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Mykhel IPL Advertising
Mykhel provides live updates and in-depth analyses of every professional sporting event that happens around the world. From the Indian Premier League, happening in the Indian subcontinent, to the English Premier League, they cover all the sporting events, including tennis, badminton, hockey, golf, and athletics as well as all the combat elements.
The portal publishes content in seven languages – English, Hindi, Malayalam, Tamil, Kannada, Telugu, and Bengali. Mykhel IPL Advertising is best for brands looking for language-based targeting.
Let us look at the traffic data-
Mykhel Ad Options
Banner
Banner ads are rectangular ads displayed along with the content on the platform. Advertisers can promote their brands using different banner ads. Each banner ad carries an extra dimension, and rates also vary based on the dimension.
Video
Video Ads that are displayed pre-roll/mid-roll for 10 – 30 seconds on the platform
Article
An article customized for the brand will be posted in the relevant section of the website. Article ads are native ads that appear in editorial content. You can style them to match your site. In-article is a Google-optimized ad format that helps you put native ads between the paragraphs of your pages.
Conclusion
Digital marketing, if and when done right, can change the fate of any brand. The Media Ant is here to assure that you do things the right way. Fill out this form and get a quote today!
