Headlines: Top media ad news in India for the week (Date: 4th April – 10th April 2022)
A news channel catering to Delhi, NCR and Haryana has been launched by Zee Media Corporation Ltd. As per the network, the channel named ‘ZEE…
Author: Vaishali Tripathi
Case Study: How Responsive leveraged Digital Medium to increase brand awareness and generate traffic to their website
The Product/Service With 30+ years of experience and a presence in over 70 countries, Responsive is one of the leading Manufacturers and exporters of resilient…
Media Kundli #6- Truecaller
Truecaller is a widely used mobile processor that finds the details of a given phone number worldwide from its database of user-profiles and their synchronized…
CTV Advertising for SMEs: A Complete Guide
The Growth of the Indian OTT Market The trajectory of India’s OTT market continues its meteoric rise, fueled by affordable mobile internet, smart devices, and…
Headlines: Top Media Ad News India for week starting 28/03
By reaching more than 43 Mn households, DD FreeDish has now become the largest DTH platform in India. The Free DTH service of Doordarshan has…
Top 10 Most Popular TV Genres to Advertise
Television has been a staple platform for advertisers and brands since its inception. The co-viewing nature of television and the wide reach attracts brands, which…
Complete List of Tata IPL 2022 Ads
The Tata Indian Premier League 2022 kicked off this Saturday, 26th March. Popularly known as IPL, the series is one of the most awaited cricket…
Headlines: Top media ad news in India for the week (Date: 21st March – 27th March 2022)
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
Media Trivia- Pitch Madison Advertising Report 2022 (Part-2)
This quiz is based on Pitch Madison Advertising Report 2022, which covers in detail, the Indian AdEx scenario of the year 2021. The report talks…
Headlines: Top media ad news in India for the week (Date: 14th March – 20th March 2022)
BARC India has finally resumed the ratings for individual channels in the news genre. It has released data on March 17 for the week 10,…