Top 10 Advertising Podcasts to Listen To
The advertising industry is in a constant state of evolution, exploring novel ideas and adapting to changing consumer behaviors. One of the prime ways advertising…
Author: Vaishali Tripathi
India’s ICC Men’s CWC 2023 opening clash against Australia records 2.6cr viewership on Disney+ Hotstar
India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV…
boAt announced as ‘Official Licensee’ of the ICC Men’s Cricket World Cup 2023
In a spirited move to energize cricket enthusiasts worldwide, boAt, a celebrated name in the audio and wearables market, has announced its role as the…
Global giants tap Indian consumers, spend $3,600 a second on World Cup ads
Global corporations are investing significant sums to gain visibility during the upcoming Cricket World Cup in India. With this sporting event providing an ideal opportunity…
What is Brand Campaign? Objectives, Effectiveness and Brand Lift Studies
What is a Brand Campaign? A Brand Campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its…
Cricket World Cup: Brands Set for Marketing Blitz to Boost Sales in India
With the ICC Cricket World Cup 2023 just around the corner, major brands are gearing up for a marketing blitz to boost sales in India,…
World Cup 2023: Ad revenue to surpass Rs 2,000 crore amid festive cheer
The upcoming ODI (One Day International) Men’s Cricket World Cup, scheduled during the festive period, is anticipated to generate over Rs 2,000 crore in advertising…
Disney+ Hotstar onboards 26 sponsors for ICC World Cup 2023
Disney+ Hotstar, the official broadcaster for the highly anticipated ICC World Cup 2023 in India, has notched an impressive achievement by bringing on board 26…
What is Corporate Advertising? Meaning, Types & Examples
In the bustling marketplace where businesses are craving the attention and loyalty of consumers, corporate advertising emerges as a pivotal strategy, weaving a narrative that…
A Comprehensive Guide to Facebook Ad Size in 2024
Captivate your audience and enhance your social media marketing strategy by leveraging the power of Facebook Ads. Navigate through our insightful guide and discover essential…