Is Sports Advertising a Winning Strategy for SMBs?
Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…
Author: Vaishali Tripathi
Cricket Match Advertising Phases You Need to Know
The fervor and excitement surrounding cricket matches, especially those involving the national team, provide a fertile ground for advertisers to showcase their brands and reach…
Times of India Advertising Types, Targeting & Facts
The Times of India, affectionately known as TOI, is more than just a newspaper – it’s an advertising dreamland! With a history dating back to…
Top 10 Sports Commercials
The advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes even a…
Local vs Global: Tailoring Sports Ads for Different Markets
Introduction In the rapidly globalizing world of sports marketing, the battle between local versus global is becoming increasingly crucial. As brands look for attention across…
Are brands leveraging Disney+ Hotstar’s vertical ad offering this cricket world cup?
Vertical ads are a new and innovative way to reach and engage with audiences on mobile devices. They are especially effective for brands that are…
Disney+ Hotstar creates history, gathers 43 million concurrent viewers during India-New Zealand encounter
Disney+ Hotstar, the official digital streaming platform of the ICC Men’s Cricket World Cup 2023, achieved a significant milestone during the India-New Zealand encounter by…
Media Trivia–Based on Asian Games 2023 (Part 1)
Embark on a thrilling journey down memory lane as we relive the captivating moments of the Asian Games 2023 through our enticing Trivia quiz! This…
Future of Advertising – Current Trends, Emerging Technologies & Opportunities
In a world where attention spans are fleeting, and consumers are more discerning than ever, the future of advertising holds the key to unlocking the…
Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…